'South Park' Irks Church of Scientology With Trolling Mobile Billboards.
Hollywood Reporter: 'South Park' Irks White House, Church of Scientology With Trolling Mobile Billboards
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In an effort to promote the 20th season, which premiered Sept. 14, mobile billboards have been placed in seven locations around the country depicting scenes that coincide with the trucks' placements.
The marketing ploy did not go over so well with three locations: the White House, the Lincoln Memorial and the Church of Scientology.
"We knew it was risky," Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. "We knew some locations might not be pleased to have us out there, but we thought this is a perfect way to celebrate everything the series has covered in its 19 seasons."
The billboard in front of the White House featured a cartoon President Barack and Michelle Obama. The Scientology truck featured a scene from the infamous 2005 episode "Trapped in the Closet" in which the church and its most famous follower, Tom Cruise, were skewered. All billboards stated: "We've Been There."
"In some cases, the locals were not pleased to have us outside their locations and asked us to leave, but that was all expected, and we completely understand why," Levitt said, confirming "personnel" from the three aforementioned locations asked the trucks to leave the area.
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'South Park' Irks Church of Scientology With Trolling Mobile Billboards
Hollywood Reporter: 'South Park' Irks White House, Church of Scientology With Trolling Mobile Billboards
http://ift.tt/2cBbKYQ
* * * * * BEGIN EXCERPT * * * * *
In an effort to promote the 20th season, which premiered Sept. 14, mobile billboards have been placed in seven locations around the country depicting scenes that coincide with the trucks' placements.
The marketing ploy did not go over so well with three locations: the White House, the Lincoln Memorial and the Church of Scientology.
"We knew it was risky," Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. "We knew some locations might not be pleased to have us out there, but we thought this is a perfect way to celebrate everything the series has covered in its 19 seasons."
The billboard in front of the White House featured a cartoon President Barack and Michelle Obama. The Scientology truck featured a scene from the infamous 2005 episode "Trapped in the Closet" in which the church and its most famous follower, Tom Cruise, were skewered. All billboards stated: "We've Been There."
"In some cases, the locals were not pleased to have us outside their locations and asked us to leave, but that was all expected, and we completely understand why," Levitt said, confirming "personnel" from the three aforementioned locations asked the trucks to leave the area.
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