The UX of Scientology.
An interesting article. To the extent one is tempted to disagree, one (and particularly non-exes) may, or may not, learn something.
Medium: The UX of Scientology
http://ift.tt/1SpbTfq
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Ursula Lane-Mullins
16 hrs ago
The UX of Scientology.
As a UX designer, I’m very perceptive to the experience of digital and physical things. In fact, my interest in user experiences of physical things and people as opposed to digital experiences once led to a blog about shit user experiences where I complained about the tax man and bus drivers amongst other generally shit encounters I had with people. It doesn’t exist anymore so don’t try and look it up, just know it had good intent and a lot of slate.
But here’s the thing, not all experiences are shit.
We have good experiences all the time. What I’m interested in is the dynamics behind what makes an experience terrible and what makes one great. What multitude of factors have come together to make you feel a certain way?
Walking down Hollywood Boulevard just recently, I was approached by two friendly pant-suiters who asked me if I wanted a “Free Personality Test”. They handed me a brochure that said “Your future is determined by your IQ and personality”. I saw that it was an Oxford capacity analysis but it also said Scientology. So I asked what the relation was between religion and IQ and they explained that Scientology could improve my intelligence.
Bold statement. Could it also improve my personality?
Curious enough, I went in and I came out with more questions than answers. But I also thought a lot about the overall experience of my encounter with Scientology.
So here is a fully fledged UX review of Scientology based on Jakob Nielsen’s 10 usability heuristics for design.
Note: this review looks at the entire experience, which was the initial encounter and personality test, as well as an introductory course on personal efficiency.
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Headings, minus discussion:
Visibility of system status 1/10
Match between system and the real world 2/10
User control and freedom 9/10
Consistency and standards 5/10
Error prevention 3/10
Recognition rather than recall 3/10
Flexibility and efficiency of use 9/10
Aesthetic and minimalist design 10/10
Help users recognize, diagnose, and recover from errors 9/10
Help and documentation 9/10
Onboarding
Communication
Paper
The UX of Scientology
An interesting article. To the extent one is tempted to disagree, one (and particularly non-exes) may, or may not, learn something.
Medium: The UX of Scientology
http://ift.tt/1SpbTfq
* * * * * BEGIN EXCERPT * * * * *
Ursula Lane-Mullins
16 hrs ago
The UX of Scientology.
As a UX designer, I’m very perceptive to the experience of digital and physical things. In fact, my interest in user experiences of physical things and people as opposed to digital experiences once led to a blog about shit user experiences where I complained about the tax man and bus drivers amongst other generally shit encounters I had with people. It doesn’t exist anymore so don’t try and look it up, just know it had good intent and a lot of slate.
But here’s the thing, not all experiences are shit.
We have good experiences all the time. What I’m interested in is the dynamics behind what makes an experience terrible and what makes one great. What multitude of factors have come together to make you feel a certain way?
Walking down Hollywood Boulevard just recently, I was approached by two friendly pant-suiters who asked me if I wanted a “Free Personality Test”. They handed me a brochure that said “Your future is determined by your IQ and personality”. I saw that it was an Oxford capacity analysis but it also said Scientology. So I asked what the relation was between religion and IQ and they explained that Scientology could improve my intelligence.
Bold statement. Could it also improve my personality?
Curious enough, I went in and I came out with more questions than answers. But I also thought a lot about the overall experience of my encounter with Scientology.
So here is a fully fledged UX review of Scientology based on Jakob Nielsen’s 10 usability heuristics for design.
Note: this review looks at the entire experience, which was the initial encounter and personality test, as well as an introductory course on personal efficiency.
* * * * * END EXCERPT * * * * *
Headings, minus discussion:
Visibility of system status 1/10
Match between system and the real world 2/10
User control and freedom 9/10
Consistency and standards 5/10
Error prevention 3/10
Recognition rather than recall 3/10
Flexibility and efficiency of use 9/10
Aesthetic and minimalist design 10/10
Help users recognize, diagnose, and recover from errors 9/10
Help and documentation 9/10
Onboarding
Communication
Paper
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